In posing the above question last Monday, lawyer and law firm consultant Bruce MacEwen quoted Peter Drucker:
“There is only one valid definition of a business purpose: to create a customer.”
Having consulted to law firms on their business strategies — MacEwen argued that law firms’ “real clients” too often consist of the lawyers who own those firms — and not the organizations who pay those law firms their fees:
“… The firm exists to serve the preferences of its lawyers.”
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In asking if a law firm really focuses on your business as its true customer — as its client — let’s start by looking at a high-sophistication, high-consequence professional services organization that truly focuses on its customers — its clients.
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I describe the following with my wife’s permission.
His alert reading of a routine blood test prompted my wife’s internist to identify a specific parathyroid disorder.
He suggested three medical centers for the required surgery: The two most prominent university health systems in Chicago — and Tampa General Hospital.
Frequency of the required surgery:
- For each of the two university health systems — fewer than 10 per month.
- For Tampa General Hospital / Norman Parathyroid Center — 170 to 180 per month.
We bought plane tickets for Tampa.